The iPhone is a brand of phone that is designed by Apple. The same Apple company that designs iPods. Apple announced the iPhone in 2007. And it immediately grew in hype, because everyone was expecting a killer phone especially because they already had a killer media player (iPod). iPhone started its sales in June 2007. And immediately it was awarded Time Magazine's Invention of the Year award in 2007. So far only 3 models of iPhones have been in the market and it already captures 50% of the American smartphone market. The iPhone is a fully touch oriented phone, with no keypad.